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Improving your home to sell for "top dollar"

Improving your home to sell for "top dollar"


Yes, many sellers are still selling. Many need to upsize, downsize, re-locate, or liquidate. Whatever the reason may be, the same is true for all of our sellers, they want to get "top dollar". In today's, market where values have fallen dramatically in comparison to a few years ago, homeowners understand that the market "is what it is" and that they can either make the best of it, or sit tight and not sell.


In our business, we try to maintain a realistic "edge" that, in turn, will allow us to say "yes I can confidently reach or exceed your financial goal", or "perhaps now is not the best time for you to sell, and you may better reach your goals by listing later on". We have observed, many times, that a home will be priced much higher than the "similar" properties near it, and it will sit and sit and sit and sit..... you get the point, it does not sell. In today's market, there are plenty of homes for buyers to choose from. Most of the homes are in need of some repair while others are literally in a turn-key condition. Matched with careful analysis of sales activity within the neighborhood, your marketing focus must zero in on the unique qualities of your home, what makes it "stand out".

Where can you improve your home and get the most for your value? The following are a few ideas:

  • Update your landscaping by cleaning or planting simple flowers and/or basic shrubbery.
  • Clean, paint and make the home smell fresh.
  • Replace the garage door.
  • Clear the home of all clutter, open space is key.
  • Replace items that are cracked or broken, buyers like to see that things are complete.
  • Replace the front door or paint it.
Setting the value of your home is key in attracting buyers to preview it. A comparable market analysis report that shows all active, pending and sold homes within a 1/4 mile radius of your house. This will help sort homes that are realistically or unrealistically priced.Encourage an "easy" showing schedule, if there are no showings there will not be any interest. If there is not any interest there will not be a sale. Marketing that is modern and in touch with a social society is key in presenting your home to as many buyers in a short period of time. Statistics show that over 80% of all homebuyers find their home online. Next, work with a knowledgable and successful agent that is in touch with the current market to ensure a smart and efficient process.

Brenda and Brendan Winans California Realtors



Posted Wednesday Jun 08