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How Kidz made a difference in my business

Last summer I found an army of motivated referral agents. They were just sitting around before I met them. Then all of a sudden they mobilized into my personal referral agent army. I call it my "PRAA."

You won't believe this. Last summer I had kids literally hounding their parents, relatives and their friends parents to refer their friends and business associates to me. If you've read any of my other blogs before you know I'm the founder of the Kidz-n-Biz Project. The project has some pretty hefty cash prizes for kids who do well. Because of my commitment to donate 50% of my profit to the Kidz-nBiz project for every referral they generated, the kids were like I said, "literally hounding their parents, relatives and their friends parents to refer their friends and business associtates to me."

I never thought kids could be so competitive! I don't even know how they even talked with their parents and other people about my service. But somehow they got them to go to the Kidz-n-Biz Blog and from there people were contacting me. This was really something. I don't know if it was a fluke or this will carry on again this summer but last year I just ate it up.

Who would have ever thought kids would or could become referral agents. For years I've had fairly good success getting referrals from adults but it's nothing compared to what happened with these kids. I think the fact that they understood there was something in it for them was partly the reason they were so motivated. If there were no cash prizes in the project perhaps they wouldn't even cared about telling people about me.

I'm not sure how this will pan out this summer is over but I was just pleased as punch with the referrals I got and the new business that came my way. In the end the Kidz-n-Biz Project, the kids, my new clients and I benefit. This was definitely a win, win, win, win deal.

Ced Reynolds, CITRMS
CedReynolds.com
Posted Saturday May 30