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How Kidz made a difference in my business

Last summer I found an army of motivated referral agents. They were just sitting around before I met them. Then all of a sudden they mobilized into my personal referral agent army. I call it my "PRAA."

You won't believe this. Last summer I had kids literally hounding their parents, relatives and their friends parents to refer their friends and business associates to me. If you've read any of my other blogs before you know I'm the founder of the Kidz-n-Biz Project. The project has some pretty hefty cash prizes for kids who do well. Because of my commitment to donate 50% of my profit to the Kidz-nBiz project for every referral they generated, the kids were like I said, "literally hounding their parents, relatives and their friends parents to refer their friends and business associtates to me."

I never thought kids could be so competitive! I don't even know how they even talked with their parents and other people about my service. But somehow they got them to go to the Kidz-n-Biz Blog and from there people were contacting me. This was really something. I don't know if it was a fluke or this will carry on again this summer but last year I just ate it up.

Who would have ever thought kids would or could become referral agents. For years I've had fairly good success getting referrals from adults but it's nothing compared to what happened with these kids. I think the fact that they understood there was something in it for them was partly the reason they were so motivated. If there were no cash prizes in the project perhaps they wouldn't even cared about telling people about me.

I'm not sure how this will pan out this summer is over but I was just pleased as punch with the referrals I got and the new business that came my way. In the end the Kidz-n-Biz Project, the kids, my new clients and I benefit. This was definitely a win, win, win, win deal.

Ced Reynolds, CITRMS
CedReynolds.com
Posted Saturday May 30
( 05/30/09 12:19PM ) — Kathleen Cooper, Broker, SRES, REALTOR®

Wow, what a cool idea!  I definitely know how competitive kids can be...my 5 year old is crazy when he loses a race or something!  LOL  I've got 4 kids, I better get them on board in a few years when they are a little older to be my referral agents!  Thanks for sharing.


Sincerely,


Kathleen

Hi Cedric, I love the thought of all those cute little referral agent kids. 

Ced - You are one creative guy.  I love what you have done with the kids in biz.  Even without the refrrals, you have createdsomethig so positive for these kids.  It was a joy to see their interviews and to hear what they have learned about valuing the price of their product, customer service, and working hard.  Love it.  Thanks so much for doing such a creative thing and for sharing it with us.

( 06/04/09 03:52PM ) — Bettina Settles, your Indiana Connection

Ced....heads up to a guy with the best Ideas.....you have created a small army of helpers helper, and I bet you will have a great Summer this year.

( 06/15/09 12:01AM ) — Diane Rice

A wonderful thing this is - instilling this into the youth - excellent investment!  Proud of you.

( 06/18/09 05:30PM ) — Victoria Murphy ~ Santa Fe, NM

Cedric what a wonderful way to get children involved and highly motivated but what a wonderful mentor you have become in the meantime.

( 06/22/09 11:10AM ) — Eileen Begley, Monterey Real Estate

Ced; never thought kids could help as far as referrals. What a fun and awesome idea!

( 07/27/09 04:07PM ) — Ann Dail, Broker, ePRO, SRS, B.A.Chem,

I have 3r and 4yr old grandsons.  They are clever, bright, full of energy and motivated.  I can understand how kids would be great salespeople to encourage referrals.

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