How to Sell Your Home - Three Critical Factors

Everyone knows the three most important factors in real estate... LOCATION, LOCATION, LOCATION. But when you sell your home, there are three factors that are even more important.

No don't scream at me. Location IS important. But once you own a home, you can't change the location. Or the floorplan. Or the direction if faces on the street. Or interest rates. Or whether there are buyers looking.

Nope... you can't change any of those. But there are three factors you DO have control of, and that's where you need to focus your attention.

Price, condition, and marketing. These factors are all you can change. Pick the wrong price - you are dead in the water. Buyers will scoff at you... "Geez.. who do they think they are? This isn't even good carpet! And get a load of the dated paneling! Ha!"

At the RIGHT price, they will say "Wow. This carpet is doable. And the paneling we can deal with - it might look good painted."

You can sell in any condition, but it will be reflected in your price. Spiff it up, and the buyer will pay more. "Wow. This home has been taken care of. I bet we won't find any hidden problems." If it's funky, they'll say "Man what a dump. I bet this is the beginning of what is wrong. This place is so tired and abused." Buyers will deduct more from the value than you would have spent fixing it up.

And marketing? Gone are the old days of sticking it in the computer and crossing your fingers. Staging, professional photography, virtual tours, video marketing, multiple internet sites, blogging, realtor tours, open houses... it takes a lot to sell a home. The average in my area takes 90 days. And that is not time spent twiddling your thumbs. It takes work.

As I say in my video - The Wrong Realtor Can Ruin Your Whole Day.

Take my word for it, and find a good one.

And yes... I am available.