Why Customers Leave

My phone won't stop ringing. You might not have this problem, but I wish you could. It's a very nice problem to have.

I went home today talking to my wife in the car about how frustrated I was at not getting more projects done because I had a lot of phone calls today.

She smiled and said, "It could be a lot worse. Your phone might not be ringing at all. We're still not out of the recession you know."

Why is my phone ringing so much? Because I eat my own dog food. I coach REALTORS to run Press Releases on what they do. Run one at least 3 to 4 times a year.

So, I ran a Press Release on 1888PressRelease.com that simply stated we can now offer small ticket financing.

Brokers and REALTORS that need things, virtual tour cameras, built from scratch websites, Internet Marketing, SEO, custom software, lead management tools. We finally made arrangements with a national leasing company so I can offer $7,500 to $10,000 of goodies to our customers as low as $94 a month.

People like to save money. We're offering customers a way to do that. So my phone is ringing. I have no reason to complain.

When you run a service based business, you have to be a good listener.

After the 24th phone call, it was clear to me I was starting to feel a lot like Lucy from Charlie Brown. Remember when Luxy holds up the coffee can for psychiatric help for 5 cents?

That's me now.

Too many customers out there are getting burned. Lied to. Cheated. Bait and Switch. Customers need to reach a live person and the firm routes their call to the sisters of voice mail mercy. It makes customers leave.

I went to a book store in Dallas about ten years ago. The Arapaho Mall had a poster on their wall and it had this information on it.

I thought I'd share this with everybody as it has taught me how to take better care of customers that hire me.