We've been focusing like mad on link building lately for our search optimization efforts at www.HMDhome.com.
Two things to check out before reading further if this topic is of interest to you:
Here are three quick and easy, down and dirty ways to jumpstart the link building process:
By using these online resources you will create powerful connections to your website that search engines such as google, msn and yahoo will use to determine how far up the search results you appear.
These techniques work well especially for keyword searches paired with cities in your local community, so for example for my personal website, www.AmandaZettel.net, if you search for Ineterior Designer and any combination of the following cities (ladera ranch, nellie gail, mission viejo, laguna beach, laguna hills, san clemente, etc.) we pop up on page one almost every time.
If you are looking to hire an SEO expert to do this for you, expect to pay about $1K to get started and $400'ish a month. Not cheap, but perhaps a far greater ROI if you stick with it long enough.

PS > If I can help with more advice on brand building or web marketing, dont hesitate to drop me a note at http://www.amandazettel.net/interior-designer-newport-beach-ca.htm ... see what I did there ;-)
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