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This Worm Hooks Fish (In a Coming Refinance Boom)

Incentives are nice. They are dandy. Sometimes they are effective, right?!? So the question I have for bloggers who want to comment on this post is - "What incentives do you offer that truly distinguish you from the competition in your local marketplace?"

I recently saw in an Orange County CA home magazine a builder giving away a $78,000 BMW 650i with the purchase of a home. It caught my eye, but it didnt make me want to buy the house. I was actually thinking about how its kinda dumb to finance a $78K car over 30 years.

At my firm, Homemade Design, we strive to offer incentives that:

  • are appropriate for the target audience (deliver real value)
  • are novel in the marketplace (good attention getter)
  • make an emotional connection with the buyer (beyond dollars and sense)

Please comment - would love to hear what's working for you!

PS > We're looking from a few top realtors and mortgage brokers to offer interior design incentives to buyers, sellers and lending customers. Contact me for more info or visit me at www.HMDhome.com

Posted Sunday Jan 04