Marketing For the Ages

By Coco Clayman-Cook

Marketing changes. Strike that, EFFECTIVE Marketing changes. If you are unwilling to
change your marketing strategies then you are unwilling to be as successful as you can be. For those out there who are still handing out refrigerator magnets but don't have a website or a Blog, the world is passing you by.

Consider the recent Presidential campaign. No matter what your politics, no matter what your beliefs there is one fact that all of the pundits on both sides agreed to the morning after the election. Barack Obama ran a campaign that was focused on Internet Marketing. His team utilized the internet to get his message to the masses. And it worked.

Forever the module for running a campaign has been changed. No campaign will ever be run again without using the internet as a marketing tool. The same thing is happening in business right now. The question you need to ask yourself is, are you participating in the Obama model or the McCain model?