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Benefits Selling - great article for Brokers

Excerpt from Benefits Selling:

Legal plans to the rescue
By Jim Barone | Published May 1, 2009 From the May 2009 Issue

The headlines tell a story of gloom and doom as the world faces one of the greatest financial challenges since the 1930s. We’ve all read the news. Giants of commerce seem to be teetering. Many organizations — large and small — now find themselves between a rock (lower sales) and a hard place (business costs).

Everywhere, people are feeling the pinch. From Wall Street to Main Street, people are worried about jobs, benefits and financial security — the future. Yet, economists, historians, and grandparents who lived through the Great Depression remind us that society has survived and overcome financial difficulties.

Brokers who offer legal plans are able to stand out from the crowd with a unique and valuable product offering that is gaining widespread acceptance. According to the Society of Human Resources Management, legal services have been one of the fastest growing voluntary benefits, averaging more than 20 percent annually for the past several years.

The growth of legal services can be attributed, in part, to the dual advantages. For employers, legal represents a cost-effective voluntary benefit and a strategic business asset that can affect the business bottom line by helping reduce employee stress, absenteeism and presenteeism, which can, in turn, promote higher productivity, job performance and employee morale.

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Ced Reynolds, CITRMS
CedReynolds.com
Posted Monday May 11