Are your buyers working full time? Do they work after 5pm? YES!
How many times do you turn your phone off to have dinner, relax with your family? In this day of internet marketing your answer should be NEVER. Most buyers spend their day at work searching for homes (yes they do!). And when they can make phone calles about homes, have questions, when are they going to call you? IN THE EVENING!
It is optimal to work FOR your buyers and sellers, no matter the olde days when it was usual for everyone to finish at 5pm or 6pm, now it is up to us to be available at all times (up to a certain point, I am not going to answer my phone at 1am) but to work until a certain time point that is convenient to our clients is a MUST.
Most buyers are wanting information yesterday, and if it takes you until tomorrow to answer their questions it could be too late, they may have found the agent who will respond in real time - I know I am working in the evenings and even though I may not like it, my clients love the fact I can respond immediately. And being able to text is A MUST - that's another blog!
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