I wanted to offer some suggestions on how you can mazimize your ROI when you advertise with Homes & Land Magazine and HomesAndLand.com. Many of our advertisers apply some of these money saving strategies without sacrificing the comprehensive services we offer:
- 1 - If your office already advertises with us, you do not have to advertise every issue and we will still honor the lowest annual rates. We will also keep your website active for up to 3 months without an ad.
- 2 - You can "share an ad" with a mortgage broker or someone else you do business with. Usually their ad goes in the footer. You can still fit 12 listings on a full page with this layout.
- 3 - You can "share a page" with another agent and split the costs in half. This way a half page ad would be $347.50/issue (half of full page annual rate of $695) vs the $395 regular rate. We would design both half page ads separately so it will clearly look like each ad is separate and no one need know you are "sharing the page". This offer would only apply when both of you advertise in the same issue and agree to be on the same page.
- 4 - We have 1/6 page ads for just $125 / issue. All our services described below apply.
- 5 - We have quarter page ads for $275 / issue. All our services desribed below apply.
- 6 - You can "share a half-page" with another agent and split the costs in half. This way a quarter page ad would be $197.50 / issue (half of half-page annual rate of $395) vs the $275. We would design both quarter page ads separately so it will clearly look like each ad is separate and no one need know you are "sharing the half-page". This offer would only apply when both of you advertise in the same issue and agree to be on the same half-page.
- 7 - Receive 5% discount for a 6-issue bulk buy pre-payment that is received via check, at least two weeks before the ad copy due date. In this instance, a full page would be $660. A half page would be $375. This discount would apply to any "shared pages" also. For example, a "shared-page" where you and another agent each have your own half-page ad on the same page, the pre-paid discount would still be $375 for the half page. Even if your "ad partner" does not pre-pay, the discount will apply if you do.
OUR SERVICES:
We've been working hard to improve our magazine and I'd love to meet with you and discuss all the services we offer with our Integrated Marketing System, but until then, here is a brief summary:
- 1 - Free Personal Website - Fully functional and no set up fee! All your listings can be uploaded via an MLS FEED and all can have an E-Z tour created; a free “virtual tour”. All you need to do is be sure you have six or more photos in the MLS and we do the rest!
- 2- A link to our website which generates over 40,000 monthly page views. Our local site is linked to our national site which according to Hitwise, a 3rd party objective research group, 67% of visitors earn more than $100,000 a year. This is a higher average than most other Real Estate websites.
- 3 - We export all your residential listings, free of charge, to more than 20 websites: All you have to do is take out a quarter page ad, or larger, and we do the rest!
- 4 - Free uploads of your listings to the DuPont Registry and The Wall Street Journal. Unlike the above sites, which have no restrictions, these sites have minimum list price requirements.
- 5 – Inclusion in our Online Digital magazine which gets emailed to thousands of professionals, and homebuyers and sellers, each issue. Check it out! http://www.inlandhomesnow.com/flippy
- 6 - Free Internet Leads - we've given out hundreds in the past 6 months to Realtors® and Brokers.
- 7 - We print over 25,000 copies of the magazine every month with a 2-4 month shelf life! It is a full-color, full-size, high-gloss magazine and our graphic artists will custom design your ad.
- 8 - Unmatched distribution throughout Riverside, Orange and San Bernardino Counties including the Galleria at Tyler Maill
- 9 - We don't date the magazine or throw any away. “Leftover" issues are distributed at outlying areas.
- 10 - We do extensive direct mailing each month to active home buyers and sellers.
- 11 – We mail a copy of the magazine to all your clients listed in the magazine with a letter from the President of H&L saying what a great job you are doing in marketing your client's home. A great third party endorsement!
We also have additional services such as; full service printing, internet banner ads and spotlight properties on the Wall Street Journal and Homes and Land’s website.
If you have any questions, or comments, please do not hesitate to contact me. In the meantime, be well and happy selling!
Danae
Homes & Land Magazine
