After a bit of a shaky start it looks like calREDD is finally going to be implemented in my area, Lake County. As a director of the local Lake County Association of REALTORS®, chairman of the MLS committee and chairman of the calREDDTM task force let me assure you that we didn't take the task lightly in helping develop this system. We spent countless hours in testing and putting the system through it's paces and, I'm sure, giving the good folks at calREDDTM fits with all our requests for improvements and bug fixes. It now looks very robust and much better than what was presented to Fresno. This Adobe based system is much faster, can be used on just about any server, apple friendly is improving on a daily bases. Realtor® owned this system is designed to give local listings a state wide presence and Realtors® access to comprehensive information about property.
The program is currently being used in Merced and Madera and will be live in Lake County January 11th to accommodate the holiday season.
calREDDTM installations beyond Lake County are proceeding at a measured pace to ensure that the software is delivered to members of the Chico, Oroville, and Paradise associations to calREDDTM's satisfaction.. Amador will follow shortly thereafter, with the expectation that these additional four associations will be online by the end of January according to a C.A.R. news release.
Implementation of calREDDTM is not without it's controversy. Not everyone is welcoming the concept with open arms. Independent MLS services are fighting for their lives. Some are privately owned and have an obvious financial reason to keep control of the data that it harbors. Some are owned by Associations who do not want to give up local control. calREDDTM has made some agreements to accommodate some of these without making them give up local control.
Whether you are for it or against it, if you are a Realtor® or use MLS information in California I would recommend that you look closely at this program because it very well could be the wave of the future.
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