Do You Have The Right Sales And Listing Presentation Letter For Email. Part 1

Presentation letters in Email Form.

A great sales letter presents the benefits of your products or services, clearly highlighting them to the reader. Your letter must move the prospect further along in the sales cycle by describing the next step. Whether your goal is a one-to-one meeting, sales presentation, or the opportunity to present a cost proposal, ask for it in your letter and then follow through as promised. Also, always include your 'call to action'; no marketing campaign or advert should miss the point and neither should your sales letter. These tips apply whether your communication is in postal format or to be sent by email.

• When writing your sales letter, use a friendly and conversational style. Avoid "corporate speak" , obscure words, jargon and business clichés - it rarely impresses and often irritates. There is obviously a balance though; so don't be overly familiar or too 'chummy', keep it professional, simple, clear and well thought through.
• Make sure you personalize your letter. Refer to earlier meetings, conversations or correspondence you may have had. Within the context of your letter mention their company, their products, their services and their objectives (if you know what they are). Your letter should not have the feel of a template but, rather, a smooth, natural flow that is entirely concentrated the reader.
• Resist the temptation to write about what "we offer" and instead focus on what "you'll get." No one wants to read a litany of what you do, how you do it, or what you provide. They do want to read about how your service will make their lives easier or better. So all sales letters must be written from this perspective, eliminating most uses of the words "we" and "I" and replacing them with "you."
• Be careful with the salutation. Unless you've held a conversation with the recipient that puts you on a first-name basis, it's best to adhere to a more formal mode of address

Also look at your e-mail itself does it say something about your company? Is there a cohesion between your website and the email your sending. Does it contain logos, watermarks, signatures and can it be better.

Take a look at these RealEstate E-mail Templates