Why Bother Leveraging Video To Reach Target Markets With Your Message?

How do you optimize YouTube video? (Why would you bother?)

Q: Hey, is this about virtual tours? I just post photos...
A: No. It's about something else that gets you on the fast-track to your audience.

Q: What is the difference between SEO for a website and video SEO?

A: Strategy. Both should be about strategy, not just keyword ranking. Answer a question that's being asked to solve a problem, not just to answer the question but to solve the problem that caused the question.

Examine this question and my "solution." with a very cheesy but very effective video, "What's the easiest way to clean a BBQ?" (hint: I don't want to clean the BBQ at all. I hate cleaning the BBQ because it takes forever!)

Scenario: A small business owner has a unique and relatively unknown product and posts a single two minute video on YouTube to see what happens. This video gets 900 views in its first 41 days and traffic to the business owner’s website spikes. The website was perfectly optimized but the big boost in traffic came from this one video. Pretty soon people from other websites referred to the site and people went to the website after watching the video.

Today 50% of the website traffic is a direct result of this video.

Read More: on the Orange County SEO Expert website.