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Home The Keywords That Matter Most

The Keywords That Matter Most

Anyone can appear very quickly in Google and rank for obscure keywords and keywords that are low value because search volume for them is nil. When you allow an SEO company or "expert" to choose your keywords, you've given up mastery of your ship.

For an honest look at what keywords are valuable to you, hop on over to the free and accurate Google Adword Keyword tool. This tool will quickly inform you of:

  1. What people are searching for in Google related to your product, brand or service.
  2. What kind of competition you face in competing for a top spot in Google searches for those terms.
It's easy and it's free. I use this tool before making any decision about keywords.

Here's an example from my own industry. As you can see, there is ample data for me to make an informed decision about how I should target keywords that are valuable, including localized versions.

Orange County SEO

Posted Thursday Sep 30