Homer and his Neighbor

(This is a mythical story about mythical people -- but it happens in the real world)

Homer Hockputh is a “Do it yourself” kind of guy. So, to sell his house he ran a local ad under the FSBO (For Sale by Owner) heading, and put a sign on his lawn. He got some offers right away and decided, “hey, this is easy! I can do it!” And he did! He sold his house, but was disappointed because he had to settle for a lot lower price than he wanted.

What Homer didn’t know is that savvy investors watch those FSBO ads carefully, looking to pick up properties at below market value. Most buyers of our mountain area property, come from outside the local area, and never knew that Homer had a house for sale.

Homer’s neighbor sold his similar house, of about equal value, but he got a much better price. He listed it with Ed Bailey, Owner Broker of Ed Bailey Realty. Ed featured it on his very active web site, www.EdBaileyRealtor.com. He also featured it in his monthly NEWSLETTER, “Yosemite Gateway Properties and Lifestyles” which is published at: www.EdBaileyRealty.com/news.php

Homer is smiling because he didn’t pay a real estate commission, and Homer’s neighbor is smiling even more because he did pay a real estate commission, and still came out with more money than Homer did. Sometimes saving money is just too costly.