Frustrations with Yelp…

For anyone reading this that uses Yelp on a personal level, you know how powerful of a resource it is. If you haven’t used Yelp, you should take a look. I have used it to find everything from a restaurant to a doctor. I never go to a restaurant without first checking the reviews and will rarely use any provider or service without checking their reviews. Yelp is an online community of users that locally rate businesses. Here is Yelp’s definition of what they are:

What is Yelp? Yelp is an online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know. Yelp is the fun and easy way to find, review and talk about what's great — and not so great — in your world.

The problem with Yelp as a business owner is getting the reviews to stick. If a customer or client isn’t a frequent user of Yelp, their reviews are “filtered” and not visible from the main business page. The only way to view the filtered reviews is through the very light grey link hidden at the bottom of the page. Yelp’s explanation of the filtering is:

What are filtered reviews? We try to showcase the most helpful and reliable reviews among the millions that are submitted to the site. Not all reviews make the cut, and those that don't are posted to a separate "Filtered Review" page. Filtered reviews don't factor into a business's overall star rating, but users can still read them by clicking on the link at the bottom of the business's profile page.

How do you decide which reviews to filter? We use filtering software to determine which reviews should be filtered on any given day among the millions that are submitted to the site. The software looks at a wide range of data associated with every review.

We currently have 7 reviews showing on the homepage and another 12 that are filtered. Yelp has been a great resource and I hope that they find a way to improve the software that handles the filtering.

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