Seeking International Buyers? Don't forget to SPEAK the Language of SqMeters and Hectares!

Have that great property which just cries out for International Marketing and Exposure? An estate in the Wine Country of Napa or Sonoma County? Perhaps a stunning estate in Santa Barbara or Knob Hill location in San Francisco? You spend a ton of money on the brochure, Virtual Tour, Video, Syndication, email to all your CIPS connections but you make ONE CRITICAL MISTAKE!!

You do NOT convert Square feet to Square Meters or Acres to Hectares! So BEFORE you make this faux pas make sure you convert these two common references when describing property and acreage.

I place the converted numbers next to each other. If you measure each room then do so for EACH room. It could mean the difference between someone calling you directly rather than having the Realtor who HAS converted call YOU on showing instructions!

Sqft to Sq. Meters Multiply your Square feet by (.09290) to arrive at Square Meters. Example: 2,000 square feet x .09290 = 185.8 square meters.

1 acres = 0.404685642 hectares

Example: 20 Acres x 0.404685642 = 8.09 Hectares

Taking the extra time will win clients and impress those International Realtors seeking a solid referring Realtor for their clients!

Also--DON’T forget about Currency Conversions! Here I’d convert to Euro’s, Yen and Yuan!

Example: Today’s quote on the Yaun is 1 Chinese yuan = 0.1586 US dollars. $1,500,000 would be $237,900 Yuan.

Remember—Convert our standard measurements to your market’s measurements and CONVERT leads to escrows!