Social Media... What A Waste

One of the biggest grippes I’ve been hearing at the local NAR meets is what a waste Facebook, Twitter, and all the other Social Media efforts are in capturing leads and additional business.

Coincidentally, I somewhat agree!

Facebook, Twitter, and ActiveRain (let’s just lump them as Social Media or SM) are virtual extensions of YOU.

Think of your personal/business website and how much effort you put into it to represent you, your style of business, and you level of professionalism and service you provide to your clients. When people visit your site, they get a sense of who you are, your personality, and feeling that they can trust you with their next home purchase or sale.

Social Media is similar in a lot of ways, but it has one major difference: YOU CAN’T CUSTOMIZE IT!

You can’t pick the colors, the layout, the fonts, the images... frankly, Social Media is very uniformed. SO how do you portray your personality, professionalism, or evoke trust? In other words, how do you fit a round peg in a square hole?

The answer: CONTENT!

Social Media isn’t static, meaning, you can’t simply set-it-and-forget-it. SM is about engagement. It’s about communicating with your fans (clients) and colleagues; building trust and a virtual relationship.

Because SM sites like Facebook are so uniformed, it forces you to compete on service and “knowledge.” This is where CONTENT is becomes KING!

I elaborated on a few key points in a previous article I posted on AR called “Your Social Media is USELESS without this…” but here’s a few take-aways to remember:

1. Content Marketing is the strategy of providing "VALUE" to your prospects throughyour knowledge, wisdom, and experiences.

2. The problem with most agent marketing is it is too much selling "YOU" than selling "YOUREXPERTISE, KNOWLEDGE, WISDOM... When we create high valued content, we display our expertise and experience in the industry; consequentially, branding us different from the rest.

3. Create killer content... because killer content is the King of lead and referral generation!

When you read the article, pay close attention to the 11 bullet points about how to Content Market online.

Is social media a waste of time? It sure is… if you’re not focused on Content. Simply plastering the latest Housing Statistics is not engaging and will practically get you NO WHERE!

Implementing a Content Strategy is basically turn your Social Media efforts into a referral and lead generation engine!

I hope you find this helpful.

Here’s a link to the AR Article in case you missed it: http://activerain.com/blogsview/1668301/your-social-marketing-is-useless-without-this

I’d love to get your feedback, opinion, or comment so please feel free to post a reply anytime!

Happy Marketing

To Your Success!

Reuben

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