Advertising Your House For Sale - Print Ads

If you decide to list your house in the newspaper or any real estate publication, it is important to make the most out of the ad. You will want to find the best way to describe you house that will also gain the attention of potential buyers. Here are a few tips to get you started.

1. Use positive adjectives. You want to accentuate the positive aspects of your house. Semantics will play an important role in that the words you choose will affect the image a potential buyer creates in their head. For example, if your house is a fixer upper, you might use a phrase such as "needs tlc" or "bring your paint brush and hammer" as opposed to saying "house needs repairs".
2. Don't use specific descriptions unless you are positive they are accurate. If you are unsure of the exact square footage in a large room just describe is as "spacious" or "abundant square footage".
3. Have a headline that grabs their attention. Instead of saying "house for sell" choose an important aspect of your house and highlight that. Some examples are as follows:
   • Spanish Beauty
   • Spacious Mediterranean
   • Entertainer's Delight
   • Charming Cottage
   • Sparkling Pool & Spa
4. Double check that you have included all the neccessay information. Price and contact information is left out more times than you would expect.

These are just a few tips for get you started when placing your home in the classifieds. Also remember to share you ad with your realtor. We are here to help you sell your home and make the process as easy on you as possible.