We've Been Profiled

You,me and ALL other Real Estate Professionals have been profiled by many consumers as people that are overpaid, undertrusted, equity stealing creatures that lurk in the night and should get lined up for a profiling in the morning after being out all night stealing candy from children (or equity from adults.)

Those that get into the business think it's going to be a "quick and easy buck!"

I'm here to tell you that you need to go above and beyond the call of duty if you are to be successful in the business. Leaving yourself available 24/7 for clients to call you with questions,concerns and comments. If you get into the business with such a notion, you will quickly find out that you are wrong or you will pay the price over a year period before you finally figure it out.

Those that employ you want to pay the least amount of commission possible for your services, while expecting the world from you! And if you don't do it, the next person will. Friends...As they would say in the mafia movies, "forget about it!" I sat down with potential clients the other day that were recommended by a long-time friend of theirs that is a Realtor. They wanted to see if they should sell their home or rent it out with the ability to afford another home if rented out. One of the topics that came up was not wanting to pay even a 5% commission to the agents to procure a buyer. Again...A LONG TIME FRIEND! When you start mixing money and friendship with some, things get funky.

When a person reads your profile and blogs on Active Rain, sees your advertising in the local market and so on, they don't want to hear why you are better than the next person. The tune is old and overplayed.

So, what can you do to set yourself apart from the bunch and make yourself stick out?

It's simple, offer clients what they want!

What they want online, in the newspaper and elsewhere is the information that they seek YESTERDAY!

Not today or tomorrow....YESTERDAY!

Seek to find out the information they want and what value you can bring to the table for potential clients. Then, provide it to them in a simple format to digest. Remember the Keep It Simple Stupid formula. This will help you stick out from the bunch and not be profiled with the rest of the profiled costumes, trying to look different but all in the same lineup.

Scott Gormley
Broker/Owner
Oak Valley Mortgage
2006 Chico Assoc. of Realtors Affiliate Chairman
Direct: 530.592.8362
Fax: 530.267.5555
Website: http://www.CALoan.com

Blog: http://www.CARealEstateBlog.com

"You find the perfect home, we'll find the perfect loan!"