Another level of service, another differentiator, another day as a Professional Stager

I love this industry. I especially like the fact that six years ago I looked around my desk at the Wine Company I worked for and said time for a change - what shall I do - and this is where I landed. It made sense...I have been a marketer for over 20 years designing and marketing consumer products and staging is designing the biggest consumer product there is; it was a naturally transition.

Not only is it an extension of my marketing career, but there is simply never a dull moment. I have not had the opportunity or the desire to even once sit back on my laurels and say, "that's it, I have enough business and can't even think of one more thing to add to my company.

Part of the excitement of being a Professional Stager is that the industry is so young. We are still in our infancy and with that brings new experiences around every corner.

Because we are so young we can create extensions of our business and our services that no one has ever done before. Every year in October I sit down at my desk for a solid week and create my business model for the next year. It's a pretty simple format using only three pieces of paper I outline my goals and programs for the coming year. One of the most important aspects of my model is that I always create at least three new business functions/marketing programs for the coming year. This has provided me with a very good success record these past six years and I certainly don't plan on changing it any time soon.

This year my biggest program yet has been developed Going Green. My company, my home and my business has all GONE GREEN. Don't get me wrong, we are not 100% there yet. Actually, I am not sure we will ever be 100%, but we are making big efforts to make it happen in all areas.

I have already incorporated aspects of green in my home and in my service. I do find that my consults take just a bit longer as when I incorporate the terminology and the information regarding making their home a green product for the market the homeowner's eyes light up and they want to talk for a while. Then the Realtor gets involved and we'll, it's fantastic. We are helping marketing our clients homes and improving the environment.

I love getting people excited about something new and exciting, and I am a providing a service that very few Stagers are even thinking about yet. Stay ahead of the curve and you will ALWAYS have a business.

For more information on going green visit http://staged-to-sell.com/green2.html You too can go green.