Basic Truths in Advertising Vol:2

The Elements of Design

1) Proximity-sometimes referred to as proportion. Elements should look like they belong on the same page together. Good proximity allows the page to look good in its entirity, utilizes space appropriately, and avoids a cluttered look.

2) Alignment (Flow)-to present you in a favorable way to potential home sellers.

3) Repetition- repeat visual elements. This is very easy in real estate advertising as we either use single photos of many homes or multiple photos of a single home but isnt it nice to know that it is also a good graphic design. Making similiar elements different often confuses the reader.

4) Contrast-the way selected items differentiate themselves from eachother. Thick, thin, light, dark create most basic contrasts. Contrast without alignment (purpose) or proximity (proportion) is clutter.

These are a few simple truths in preparing for your next advertising campaign. I will dig deeper into these 4 basic truths at a later time, until then "Make it a great day"

Jeff