Do Female Agents Have an Easier Time in Real Estate Than Male Agents?

What makes people choose a certain real estate agent? God knows we've got enough of 'em in California, for example. With so many agents, what criteria do people use to select the right agent? Well, I'm gonna tell ya. Nine times out of 10 they pick the agent who is there at the time they need an agent. I'm serious. You could be a joker, a smoker, a midnight toker who gets her lovin' on the run, and they'd pick ya.

As a Sacramento short sale agent, I run an ad in the Sacramento Bee every week. Except for yesterday because the Bee messed up and didn't print it for some reason. Gotta love those graphic guys over there. Other agents tell me it's a no-hands-down choice in the Bee among the other agents who advertise. I'm the best agent, my peers say. It would appear that I have more experience than anybody else.

You can't go anywhere online without finding my smiling face chatting about Sacramento short sales. I hold a number of top spots in Google searches for short sales. That's probably because I've written more than 100 articles about short sales, which is almost as many deals that I closed last year.

So why does anybody pick me as an agent, I wondered? Well, a few days ago, a buyer called to say she wanted to work with me and my team because we're girls. Meaning, we're not guys. In her mind, I suppose, we're not even women, we are girls. Why? Because guys are just so guy-sy. There's that reason and then the fact her guysy-guy did not give her a preapproval letter. I figured we'd give her guy-sy-guy a referral fee, and we checked into the situation. There are always two sides to every story. Turns out, her FICO is below 600.

Other people pick me because they think I am Jewish. It's my husband's surname. I relate to Jewish people. Some people say I have a kind face, and I probably do. I believe I'm a kind person. Still, others say they like the fact that I grew up in the Midwest and not California. As though my childhood instilled a different sort of ethics / integrity, although I don't think it's all that different from anybody anywhere else who grew up in the 1950s.

You just never know why a person picks an agent. I'd like to believe it's because I'm the best damned short sale agent in Sacramento, but that doesn't always come into play.