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Differentiation

 

I recently ran into a past client of mine that is an accomplished producer and actor that proposed an idea.... Make a video about yourself. At first I had some serious hesitation because the first word that came to my mind was Korny. He said just let me do it and it will give your customers just another perspective of who you are, how you work, and what you stand for.  Differentiation is a key element to marketing in the industry.

He also explained that while people may copy you at least you remain on the cutting edge and ahead of the curve by trying new things.

Here is the finished product and I would love any feedback.

 

Posted Friday Feb 27