OUT OF ORDER: IS IT DECEIT OR TACTICAL MARKETING?

OUT OF ORDER: IS IT DECEIT OR TACTICAL MARKETING?

Do you utilitize tactical marketing to get business? One of the primary examples are teaser rates implemented by lenders to get customers in the door. Another example is car dealership advertising a bargain deal in the paper only to say that it was sold when you get there but there are other available in their lot for sale...at a higher price.

Yesterday, I went to get gas and noticed something rather interesting. In grade schools, we were taught the ABC and 123 to place things in order. However, this one gas station must have skipped grade school and decided to do something outside the box. The octane grading is normally placed in ascending order from left to right. As you can see from the picture, the higher grade is placed in the middle instead of the far right at this gas station.

I normally alternate between 89 and 91 octane. I wanted to put in 89 octane this time but in this case, I ended up paying for 91 octane. It got me thinking that this gas station misplaced this intentionally to get customers to pay for the 91 as the majority of the customers would 'assume' the 89 is in the middle. While there will be customers buying the 91, the numbers would not be as great as those wanting to buy 89. In doing so, this gas station will come out on top.

This is deceitful but is also tactical marketing...as a way to increase business. This is quite clever. Remember the rule of thumb, pay attention to details in all that we do and never 'ass-u-me'. :)

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