Michelle Carr Crowe’s Amazing Kick Butt Listing Presentation

Michelle Carr Crowe’s Amazing Kick Butt Listing Presentation

By Michelle Carr-Crowe, Silicon Valley real estate agent and San Jose Lynbrook High Homes Expert

I have used lots of different tools over the years, from HomeWorks to Waltar Sanford to Barb Schwartz’ Staged Homes to Todd Bates to Ben Kinney’s IMSD one paper presentation to Joe Stumpf’s By Referral Only Initial Consultation to our Santa Clara County Association of REALTORS® MLSListings CMA tool to Keller Williams Internet marketing flyer for listing presentations.

I prefer to do a two-step process, ideally with an assistant delivering the pre-listing package to the home about 1-2 days prior to the listing appointment. I’ve included links to each item or example in the bullet point list below.

Depending on the potential client’s timeline, I will do two personal visits: preview the home at first visit and list the home at the second. I do ask to go either first or last when they are interviewing multiple agents.

I like to leave some printed information about me and the market in general (e.g. list of recent sales), such as the info I post and mail or deliver showing closed sales, but not all the details, such as recommended price.

This year I’ve been doing my listing presentation on my iPad, which has drawn good feedback from potential clients. It also eliminates the potential sellers from just taking my printed presentation and giving it to a discount broker who will tell them, “Sure, I’ll do all of that for less money.”

This year I have been using the following tools for my Kick Butt listing presentations:

1) Santa Clara County Association of REALTORS® MLSListings CMA tool

2) Keller Williams Internet marketing listing flyer for presentations,

3) 99-Point Marketing Checklist (like Todd Bates’ 102-Point one) and tools from

4) Joe Stumpf’s By Referral Only Initial Consultation, including the Agenda.

I first welcome them and go over the Joe Stumpf’s By Referral Only Initial Consultation Agenda. We talk about What’s Important to Them About Selling Their Home. We go over the printed Keller Williams listing presentation and examine the data on my iPad from the Santa Clara County Association of REALTORS® MLSListings CMA

We Finish with Recommended Next Steps-hiring me as their best option to sell their home now in today's challenging market for the reasons they mention are Important to Them About Selling Their Home. List and Sell!

I am posting this as part of ActiveRain’s The most amazing KICK BUTT Listing Presentation contest EXTENDED!! YEAH!!!! You can still participate-just get your entry in before midnight on Monday, March 12, 2012.

Want to know about more opportunities for contests and extra points? Add this to your favorite bookmarks: http://activerain.com/groups/activeraincontests

If you forget, while it’s easy to find when you know where to look, Contests are also easily overlooked! Check your basic toolbar just below the

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There are 6 topics before Channels and States, CONTESTS is #6

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http://activerain.com/groups/activeraincontests

The entries for the MOST AMAZING KICK BUTT LISTING PRESENTATION CONTEST we have gotten in so far are amazing, truly kick butt if you ask me. The judges and I have decided to extend the contest for 2 weeks. You have until midnight PST on Monday March 12, 2012 to get your entry in!

(No, I am STILL not telling you who the judges are, they are sequestered until all entries are in and the winners are chosen! The thought did occur to me that the fact they were sent to a warm island location until the contest was over might have something to do with them insisting the contest be extended... )

As a member of ActiveRain I have come to rely on other members to show me new and better ways to do things, to learn new technology as it comes available. This is the greatest thing about ActiveRain, the willingness of members to share. We on ActiveRain become leaders in the industry, the best of the best are here to lead us forward! That is why I decided to host this contest. I wanted to change my own listing presentation and went online to see what was out there. YouTube had a host of videos on the subject, but there was NO MEAT to the videos. I made my changes on my own ... all the while thinking of the best of the best on ActiveRain. THE MOST AMAZING KICK BUTT LISTING PRESENTATION CONTEST WAS BORN!!!

So now you have two extra weeks to enter the contest. Let me post the rules of the road here for you in case you missed it the first time around.

So, here is the deal. Tell us about your kick butt listing
presentation. Here are a few things to think about when writing your
post.

• What do you do from that first contact to the actual presentation.
• Are you a 2 stepper, viewing the house first, then coming back with your presentation?
• Do you go over the comps and give them a suggested list price range on your first visit?
• What product do you use, or have you developed your own presentation?
• Have you gone paperless with your listing presentation?
• If you have not gone paperless, do you leave the presentation
  with the customer when you go? And if you don't leave it there and they
  specifically ask for it, what do you tell them?
• Do you have an interview process when they first call you, or do you wait to discuss this face to face?
• Do you have a kick butt pre-listing packet you email/drop off to them?

You
get the idea. And as a reward you will get.... points point points and
be recognized as one of the best listing presentation agents in the
history of real estate! Our benevolent people in charge at ActiveRain
have agreed to award the following points:

First Place: 3000 POINTS
Second Place: 2000 POINTS
Third Place: 1500 POINTS

All other entries will receive the usual points for posting, plus an additional 500 POINTS

Of course those of you who don't list
properties may want to participate. And I am an equal opportunity
person... So.... give us your kick butt presentation of why a consumer
would use YOU! What do you give them, what do you tell them that would
make them pick you over another buyers agent, another mortgage person,
another home inspector, another stager, you get the idea.

Rules of the Road:

• THE CONTEST IS EXTENDED TO MONDAY MARCH 12, 2012 AT 12:00 MIDNIGHT PACIFIC STANDARD TIME. PLEASE POST YOUR ENTRY BY THEN!
• 
  YOU MUST POST A LINK TO YOUR PRESENTATION IN THE ORIGINAL CONTEST POST THE MOST AMAZING KICK BUTT LISTING PRESENTATION CONTEST!
• You need to tell us if you are a one visit or two visit type of agent, and tell us why and how you make it work
• Tell us if you send a pre-listing packet or not
• Tell us if you leave your work behind!
• You can either do a screen shot of your presentation, use
  something like sliderocket.com, make it a video presentation on Youtube,
  or download a pdf file (to somewhere that will hold your pdf file such
  as your website or wordpress site) and put a link to it. You
  must allow us to see enough of your presentation to give us the idea of
  why yours is the best, most kick butt listing presentation in the
  history of real estate ever! But of course you do not need to "give away
  the store".

REMEMBER, GO TO THE ORIGINAL POST TO PUT YOUR ENTRY IN THE COMMENT SECTION! YOU CAN FIND THE ORIGINAL POST HERE:THE MOST AMAZING KICK BUTT LISTING PRESENTATION CONTEST!