Five Reasons Why Property Owners Need to Use the MLS When Renting

The ability to quickly rent out a home is part price, part condition, and part marketing. Today, I want to focus on marketing. Specifically, I want to focus on the Multiple Listing Service (MLS).

In most of the country the MLS is the go to source for marketing a property for rent. However, in my market of Santa Clarita, California, there seems to be a small hesitation in the property owner’s mind as to the benefits of the MLS. Here are my top five reasons for using he MLS.

1. The MLS feeds Realtor.com, and Realtor.com in turn syndicates this information to many other top websites. If you are not in the MLS, you are missing massive exposure.
2. There are agents who are working with clients who may need to rent for a while. These agents only have one option - the MLS. If you are not on the MLS, they cannot find your rental.
3. It is the standard of industry. Why? Because it works. In our experience, homes in the MLS are rented two weeks quicker than those not in the MLS.
4. The cost to be in the MLS is only about eight days rent. If the home rents fourteen days quicker, you just made six days extra rent by being in the MLS.
5. You would never buy or sell a home that was not in the MLS. Treat your investment property with the same care and consideration. If it is not in the MLS, it is not on the market.

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Scott Taylor is the principal property manager and co-owner of SCV Leasing in Santa Clarita, California. SCV Leasing serves Valencia, Stevenson Ranch, Newhall, Santa Clarita, Saugus, Canyon Country, Fair Oaks Ranch, Castaic, Sand Canyon, and Westridge with homes for rent, condos for rent, and property management services.

His experience as a rental property owner and as a property manager makes him the best choice for managing your rental. SCV Leasing's unsurpassed marketing plan puts renters in properties fast. Mr. Taylor can be reached at scott@scvleasing.com.