http://www.venturacountyretalk.com/2008/07/02/ventura-county-reverse-911-emergency-public-notification-system/

The County of Ventura has announced the official launch of the REVERSE 911® Interactive Community Notification System. The system may be used to deliver alerts when there is a threat to the health or safety of residents in the cities of Camarillo, Fillmore, Moorpark, Ojai, Oxnard, Port Hueneme, Santa Paula, and the unincorporated areas of Ventura CountyREVERSE 911® is an outbound notification system used for time-sensitive, mass distribution of emergency messages. The system is particularly effective in times of crisis when rapid communication to a targeted group of citizens or emergency responders is critical. Citizens may be given information regarding evacuation notices, hazardous material releases, community-policing activities or alerts to boil water if necessary. Therefore, when residents receive a REVERSE 911® message, it is important to listen carefully and follow all instructions provided in the alert.

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