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Home Homes for sale in South San Francisco Cali...

Homes for sale in South San Francisco California

I decided to focus on the first city that I need to service as my "niche market" for Gen Y First Time Homebuyers in South San Francisco. I need to know this market and the first thing that came to my mind is the Census Data. How can I promote the homes for sale in South San Francisco without knowing the current demographics of the community? So to start with here's the Census Report for South San Francisco.

City of South San Francisco
San Mateo County

Decennial Census data
1910-1940 | 1950-1960 | 1970-1990 | 2000-2010
Census 2000 Census 2010
TOTAL POPULATION 60,552 100.0% 63,632 100.0%
In households 60,109 99.3% 63,053 99.1%
In group quarters 443 0.7% 579 0.9%
RACE
White 26,671 44.0% 23,760 37.3%
Black or African American 1,707 2.8% 1,625 2.6%
American Indian and Alaska Native 362 0.6% 395 0.6%
Asian 17,510 28.9% 23,293 36.6%
Native Hawaiian and Other Pacific Islander 944 1.6% 1,111 1.7%
Some other race 9,091 15.0% 9,598 15.1%
Two or more races 4,267 7.0% 3,850 6.1%
AGE
Under 5 years 3,914 6.5% 3,924 6.2%
5 to 17 years 10,752 17.8% 9,863 15.5%
18 to 64 years 38,254 63.2% 41,516 65.2%
65 years and over 7,632 12.6% 8,329 13.1%
Median age 35.7 X 38.1 X
HOUSEHOLDS
Total households 19,677 100.0% 20,938 100.0%
Family households 14,650 74.5% 15,330 73.2%
Families with children under 18 6,935 35.2% 6,559 31.3%
Average household size 3.05 X 3.01 X
Average family size 3.51 X 3.45 X
HOUSING OCCUPANCY
Total housing units 20,138 100.0% 21,814 100.0%
Occupied housing units 19,677 97.7% 20,938 96.0%
Owner-occupied housing units 12,303 62.5% 12,614 60.2%
Renter-occupied housing units 7,374 37.5% 8,324 39.8%
Vacant housing units 461 2.3% 876 4.0%
1 unit, detached housing 11,829 58.7% See American Community Survey for more data
Median value owner occupied unit (dollars) 352,900 X
Median gross rent (dollars) 1,057 X
LABOR AND EMPLOYMENT BY OCCUPATION
Employed civilian population 16 years and over 29,796 100.0%
Management, professional and related 8,973 30.1%
Service 4,321 14.5%
Sales and office 9,546 32.0%
Farming, fishing & forestry 121 0.4%
Construction, extraction, and maintenance 2,879 9.7%
Production, transportation, and material moving 3,956 13.3%
CLASS OF WORKER
Self-employed workers 1,639 5.5%

Source: Census 2000 SF1, SF3, DP1-DP4, CTPP, Census 2010 DP-1

Posted Thursday Sep 22