Junebug Blues.....in April!?!?

Any gardeners out there bugged down by the "June bug"???

This bug is something new to me. I moved to the CA Central Valley a year ago and discovered that [especially] my light colored roses were being devoured by this very hungry and most unsightly little critter of a bug!!! A friend of mine, Eleanor, who used to own a flower shop told me that the best thing to get rid of most plant bugs is to spray the plant with soapy water. Well, that sounds too easy, doesn't it!?!?

So, I am trying it to see if it works for this particular bug. I looked up info online as to how to get rid of it but didn't find any 'easy' remedies. This bug apparently is present in areas with sandy soils, which is the case here but not in all gardens for some reason. I had been visiting my parents here for the last 12+ yrs and I'd never seen this in their garden, which also has many rose bushes and it appears be a sandy-type soil.

I will keep you posted as to the progress, or lack there of! Meanwhile if you have any suggestions please do share, won't you?