The Best Buys in your Niche

The Best Buys in Your Niche

Yesterday I had the privilege of taking another marvelous class from Real Estate Trainer/Motivator Bruce Gardner. In a fire-hose of information, I took away dozens of really good ideas from his class, and am excited to implement and share some of them.

Lately I have been getting back into the mindset of 'knowing my market,' and have been doing a lot of previewing of homes in my niche (Downtown Colorado Springs). I have been previewing to see what is available, what is well priced, what isn't, which ones should sell in a hurry, and which ones fall into the "what were they thinking?!?" category.

In taking it one step further, Bruce suggests that we summarize the "Best Buys" of our niche that we have found in our previews. Take three or four of them and create a single-page flyer. These are listings in your niche market that you believe to be the best values, and you are going to put pictures and info about a few of them onto a single sheet, but no addresses.

After each property you will indicate that it is listed by ABC Realty (with NO contact information), but the bottom of the flyer will have your contact information prominently displayed with your web address. You can also make a blog post of it.

One thing that you can do with the "Best Buys" flyer is to hand it out in your niche to local merchants while you're out running errands, tell them that you are a local Realtor and these are some really great buys in the area, and maybe they could share it if they have customers that they know might be looking for a house. The 'bigger picture' here is to establish a relationship with businesses and let them know that you are the local expert.

You can also send out an email once a month to your Sphere with your "Best Buys" and link it back to your blog/website. It not only helps to get your name out there as an expert in the area, it also helps to establish relationships with other Realtors, a very important piece of our networking puzzle. (And as an added bonus to yesterday's class, I also had the wonderful privilege of meeting two ActiveRain Realtor friends, Susanna Haynie and Joan Valverde. That was SUCH a treasure!)

Do you have any different ideas of how you might use a "Best Buys" flyer?