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Martha Stewart drives home sales

An article from The Denver Post, reports that a few years ago, Martha Stewart teamed up with KB Home to design a line of homes modeled after her own residences. Last year, they brought the concept to Stapleton. According to MetroStudies, year-to-date sales at KB Home Martha Stewart are 38% higher than the 11 other builders in the Stapleton master plan. Since launching KB Home Stapleton: Homes Created With Martha Stewart, KB has sold 43 homes and will deliver 35 of them this year. Mike Rinner, a housing analyst at the Genesis Group in Arapahoe County said, "It's a unique product she lends her name to. If they built the same houses without the Martha Stewart touch and had standard finishes and decor without the additional stuff, it would not be as nice a home. It would not have the same cachet and appeal."
http://www.denverpost.com/business/ci_10248535

www.judesandvall.com
Posted Tuesday Aug 26