When market pressures are on for us Real Estate professionals, it is not a good time to throw money at every advertising hook that comes along. Let's face it. EVERYONE wants to sell us something!
If you had $1000 to advertise with, what would you do with it?
This $1,000 number is an arbitrary one. It has no real significance other that it works well in a headline. The point is how do you make your advertising dollar stretch? Kind of like "If you were stranded on an Island and could only choose one food, what would it be". When put in that light it makes the decision pretty important. That's how I feel right now, during this market about my time, money, energy and general networking mojo.
It is EXTREMELY URGENT that the best decisions be made in order to be successful. This probably was not such a stressful decision 20 or 30 years ago. Advertising came in just a few flavors, and everyone did it.
So to stimulate the grey matter, I'm inserting a list of possibilities that are out there today. This is by no means comprehensive. I am sure that the audience reading this could add many more. (and feel free too.) Just a little hook to get your brain started.
...I'm tired.
I know there are a million more that all beg for our hard earned dollars. The question is- What is the best, or best combination in our current market, or in any market?
 |
|
|
Whether you are buying or selling real estate in the Pagosa Springs area, my goal is to provide you with the resources that you need to make a wise and stress free decision.
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
Powered by the ActiveRain Real Estate Network
© 2009 ActiveRain Corp. All Rights Reserved
Chris! Great line up on advertising!!!! My answer is "on-line" period. It is proven that 80% or more homebuyers begin looking on-line! Put yourself out there and your money will be well spent! Deb
I would invest it in other people and let them spread the word themselves. People are what create business not ads. Ads may make your name notable but it really doesn't encourage anyone to work with you, word of mouth is the way to go.
I like using Pay Per Clicks. I get a lot of traffic. Just make sure people are not clicking to just make money.
J.
I agree With Ryan...I have tried every type of advertising in the past and the one that works best is Relationship Marketing!! Take your thousand dollars and take past clients, present clients and prospects out to coffee or invite them to dinner at a restaurant or your home. I don't think it is necessary to spend money on the internet except for having a website. You can spend a few spare moments and optimize your site by AR or Google base, kijiji etc.....Good Luck!!
Great input everyone. Thanks!
Debra- I defiantly think on-line has got to be the base moving forward. Thats where I currently spend most of my time and a few of my dollars.
Ryan- Yes. People make the business. Since I was really referring to money here, maybe by participating in more networking events, luncheons, or just plain old being with people?
Ian- Amen to that! i am finding a lot of play on AR and local on-line news sources. Yeah it'sa finlaly affordable!
Jeff- Yes PPC is my PRIMARY on-line budget.
Cheryl- I have thought about doing seminars, but have not followed through. Maybe I need to get with you and learn about that!
Rob- Good advice. How does one choose WHO to build relationships with. Just building friendships and expounding on that? Do you have any (loose) system? (I'm not trying to turn people into projects, I'm just curious if you have a "regular" way of doing that).
I'd take that $1000 and add $19,000 to it and buy a $100,000 home to lease and make some passive cashflow. Then your clients will realize you aren't just a saleman.
David- Funny man!
What do you really enjoy doing? I like cycling and have a group of about 30 people I ride with regularly. That group in the last 4 months has provided me 3 closings and more referrals.
My wife belongs to a couple network groups. She doesn't just show up to the network meetings, she goes to lunch with the members and builds relationships. From those relationships she has been introduced to the members friends and continues to build on her sphere. Last week alone she picked up 4 BUYERS!!! yup 4 Qualified buyers...ready to purchase and she got these leads from the people she has met in this group and their referrals.
Be purposeful!! Don't be a shotgun blast. Focus on things you enjoy, because people notice, and build relationships. Also, one last thing and probably a very important one, don't build these relationships expecting to get business from them. Be sincere.
Rob- I hear you. Good advice. I am envolved very heavily with a few different groups that meet regularly.(We rock climb, raft, hike and ski. Seasonally) I agree that it just has to flow out of natural relationship building. Genuine friendships. I like the encouragement. Thanks!