If you had $1000 to advertise with, what would you do with it?

When market pressures are on for us Real Estate professionals, it is not a good time to throw money at every advertising hook that comes along. Let's face it. EVERYONE wants to sell us something!

If you had $1000 to advertise with, what would you do with it?

This $1,000 number is an arbitrary one. It has no real significance other that it works well in a headline. The point is how do you make your advertising dollar stretch? Kind of like "If you were stranded on an Island and could only choose one food, what would it be". When put in that light it makes the decision pretty important. That's how I feel right now, during this market about my time, money, energy and general networking mojo.

It is EXTREMELY URGENT that the best decisions be made in order to be successful. This probably was not such a stressful decision 20 or 30 years ago. Advertising came in just a few flavors, and everyone did it.

So to stimulate the grey matter, I'm inserting a list of possibilities that are out there today. This is by no means comprehensive. I am sure that the audience reading this could add many more. (and feel free too.) Just a little hook to get your brain started.

1. Paper adds
2. Real estate magazines
3. Creative sign riders
4. Websites
5. Virtual tours
6. Flyers
7. Postcard mailers
8. Pay Per Click advertising
9. Drip mail systems
10. Open houses
11. Events
12. Auto decals
13. Radio adds
14. TV adds
15. REALTOR.com adds
16. Active Rain adds (NEW)
17. 17,000 other on-line MLS collectives
18. On-line news adds
19. Billboards
20. Bench signs
21. Sports team sponsorship
22. Client handouts (everyone's favorite fridge magnet guy)
23. Moving vehicles
24. "Talking House" radio broadcast
25. Wireless house feed
26. Event banners
27. Branded clothing
28. Vendor punch card collaboration

...I'm tired.

I know there are a million more that all beg for our hard earned dollars. The question is- What is the best, or best combination in our current market, or in any market?