Colorado Realtor Uses Market Stats to Boost Online Marketing Strategy

Some of hardest working professionals in the sales industry are Realtors® and until the last few years, cultivating new business meant going to after- hours functions and getting in front of as many faces as possible.

A communications shift has emerged with the popularity of social media and now Realtors can get in front of more people without having to be in five places at once or spending a lot of money on marketing. For most people, social media has been primarily used to connect with old friends or make a comment about a product or news story. Now? It’s how people look for a Realtor® and shop for a new home.

Wendy Beard, a Broker Associate, knows that in today’s marketplace she has to find buyers and sellers using the internet and the accurate data from Metrolist. She recently started writing a blog that includes monthly housing information about the Denver market that she gets from exclusively from Metrolist. Additionally, she uses the MLS statistics to help support the data.

One of the most frequently used tools that she utilizes when writing her blog is the Market Intel feature in PrimeAccess®, which provides reports with statistics that can be defined by

“Good or bad, data doesn’t lie and Metrolist helps me find the information I need. Metrolist has been an integral part of my business and PrimeAccess gives me the facts I need to support everything I say and post on my blog. PrimeAccess offers an easy platform to share the information to my blog,” commented Beard.

By sharing information she acquires in PrimeAccess, Beard is able to use virtual tools to share her perspective on the Denver real estate market coupled with data about home prices, neighborhoods and sales trends.

The real estate market changes daily and Beard knows that providing up-to-date and fresh information on her blog will help increase her business.

Researching the market online inside-and-out is what today’s consumers do before they buy or sell a home. Beard knows that with the information she has access to using PrimeAccess, her clients will be well armed to make an informed decision and that makes her an invaluable asset. All with the help of PrimeAccess.

“PrimeAccess gives me the facts I need to support everything I say and post on my blog”