Beware: Active Rain Addiction Day 11---Who are you referring to????

Beware: Active Rain Addiction Day 11---Who are you referring to????

One of the most underused parts of the real Estate industry is the referral. Most agents are comfortable listing and selling but not so comfortable when it comes to finding an agent out of their area. The plain and simple fact is that most Real Estate companies don't make it easy for the typical agent to make referrals. They prefer that the agent pass the information into the company so that a relocation specialist can set up the referral. however, the national success rate for making a referral is less than 10%. This means that less than 1 in 10 times will the referred agent actually end up making the sale. There are a number of reasons for this.

Certainly, the local Mom and Pop Real Estate companies are at a huge referral disadvantage as there just aren't any offices in other parts of the country to refer to. Even some large local Real Estate companies leave a lot to be desired in this area. However, the major companies, like Keller Williams, make it easy for agents to make referrals. An agent can go to the web-site http://www.KW.com and put in the city and state that they wish to find an agent in. They are able to look at the entire roster of agents in a particular area and call to speak to each agent until they find one that they think will be a good fit for their transferree. Also, Keller Williams offers various networking events like Mega Camp and coming in 2011 Family Reunion where agents intereact with agents from other areas of the country and exchange business cards and contact information to make future referrals easier.

The success rate also affects the amount of effort that an agent will put into making a referral. My team, The Beninson Asoociates, make numerous successful referrals all around the United States each year. It makes a move easier on our clients when we can introduce them to another excellent agent or team in the city that they are being transferred to. We also offer a generous referral fee of 30% to agents from other parts of the country who need to refer clients to Western Ct or the Greater Danbury/Ridgefield. They know that our team is experienced and knowledgeable and the probability of a successful referral is much greater with us.

So, if you need a great team in Western Ct please give The Beninson Associates a call. Then when someone asks you "Who are you referring to" you'll be able to give them our name with confidence.