Learning From Your Local Top Producers.

Learning From Your Local Top Producers ~ Understand Agent Branding.

Not many of the top producers in our region have Blogs or Newsletters but the few that do I subscribe to. The reason for this is to learn from the best in my market area. One of the best top producing agents and team leader in our company gets social media and uses it to the full benefit. He has a daily blog that is not necessary about housing statistics, market reports but about the philosophy of being in business for one self. A lot of his posts are daily lessons of life, what to do, what not to do, how to handle situations, words of advice and just plain common sense.

One of my favorite posts that he recently wrote was “Understanding Agent Branding”. This is perfect timing for me since I am in the progress of implementing my 2012 Business Plan. One of my favorite lines that hit home in the post was

Personal promotion is just that – personal. It’s not about your company, it’s not about the house, it’s about you. You must give people a compelling reason to call you.

If your marketing promotes the company more than it does you, then the prospect is more likely to call the company and speak with whomever happens to answer the phone.

If your marketing piece promotes a property for sale, and the property has no appeal to the prospect, again there is no reason for the prospect to call you.

Listen and Learn, keep you options open and all the best for 2012, Happy Holidays.

David Popoff is a Connecticut license real estate agent in lower Fairfield County. He has lived and worked in the area for over 30 years and now reside in Darien since 2004.

• Member of the Multiple Listing Service, MLS.
• Darien
• Greenwich
• Greater Fairfield County
• Member of the Connecticut Association of Realtors, CAR.
• Member of the National Association of Realtors, NAR.
• Green Affiliations.
• Realtor GREEN designation by the National Association of Realtors.
• David Popoff is an accredited LEED Accredited Professional (LEED AP) Homes and USGBC member of the Connecticut chapter (CTGBC).
• Associate member and an accredited Certified Green Professional (CGP) of National Association of Home Builders (NAHB) and the local chapter HBRA-Fairfield County, Ct. .
• Contact David Popoff for all your real estate needs in Darien, Greenwich, New Canaan, Rowayton and the rest of lower Fairfield County