I am relatively new to the Blog-o-Sphere, however I feel as though I am on the fast track to learning the tricks of the trade. I had a revolutionary idea to send a link of my blog to my states major newspaper. Not sure what the reaction would be. I was contacted by the editor and they are currently setting me up with a blog on their website. SCORE.
Initial Problem; I cannot blog for personal advertisement (i.e. Real Estate). However, I have a hidden talent. I was the starting place kicker for the UConn Huskies from 2002-2006. I was a hero as well as a zero throughout my career. A roller coaster career creates allot of headlines for local newspapers. Readers digest version; I have been asked to BLOG about UConn Football and my career/experience.
PROBLEM- I cant blog about how it is a buyers market, interest rates are down and I am the best Realtor on the gold coast.
EVERY PROBLEM/CHALLENGE LEADS TO A NEW OPPORTUNITY..BLAH..BLAH..BLAH
This leads me to the informational and real estate related portion of my Active Rain Blog (Not to be confused with my UConn Football Blog) & ultimately the reason Active Rain will feature my blog (thank god, its been way too long). People want to work with those they know. "People they know" DOES NOT mean that you sent them your glamor shot every week for 6 months and a letter that says you specialize in selling houses like theirs. NEWS FLASH: They see you in the same light as a used car salesmen.
All though blogging about UConn Football has NOTHING to do with Real Estate, in the long run my business will benefit from this. My name(brand) will be exposed to the public in a less intrusive fashion, UNLIKE, cold calling or knocking on their door. They will learn about my life outside of business and laugh while doing so---> Insert Quote about Laughing Here <---- "If you can make a girl laugh you can make her do anything" - Marilyn Monroe (Not true, but sounds good).
Sure there are nay sayers out there that think football is a barbaric, male shovenistic sport and that blogging about it will do nothing but feed my ego. I will never change your mind & wont try to, next thought.
Play to your NICHE market. If you are a world class chef, blog about your skill. Write articles for local publications. Whatever your passion is, outside of Real Estate, market to those that share the same interests. All of our marketing effort does not have to be to a farm neighborhood, sphere of influence or a random condo complex. Market to those that have the same hobby, interest & PASSIONS as us. If anyone needs the mailing list for the State Prison, let me know. Bad joke, my apologies, GOOD LUCK!
MAKE IT A GREAT DAY!
P.S. STAY TUNED FOR MY UCONN FOOTBALL BLOG!
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