For Sale by Owner, Parts 3 and 4

3. Get Lookers. Homeowner ads bring a great many lookers who are not really qualified to buy, wasting homeowner's time and perhaps losing a real prospect. Brokers bring people to inspect homes who are qualified financially to buy and who are intersted in a specific home and location.

4. Difficulty in Purchaser Negotiations. Owners inexperienced in real estate transactions can and frequently do encounter difficulties in negotiating concessions, price, repairs, and other matters, which may lose a qualifiied prospect. The broker, as the professsional go-between, is in far better position to handle negotiations that will lead to a sale.