There are TWO major Holiday's for marketing right now!

• Did you know that Palm Beach County, Florida has the fastest growing Jewish Community in the WORLD?
• Did you know that Palm Beach County, Florida has just become the #2 largest Jewish Community in the US?
• Did you know that 1 in 5 Palm Beach County, Florida Residents is Jewish?
• Did you know that over 1/2 of those residents live in Boca Raton, Delray Beach and Highland Beach?
• Did you think to include Passover Greetings in your marketing plans??

It doesn't matter if you're in a one horse town or a giant metropolis... you're bound to have at least one Jewish person on your Rolodex....

Now while a huge number of people are lining up at the Malls with the kiddos to get pictures with a big fluffy bunny... and others in Miami Shores are catching marshmallows being dropped by helicopters...

the Jewish communities around the world are preparing for Passover.

This is the holiday that commemorates Moses freeing the slaves in Egypt and taking them to the Promised Land.

During this Holiday, Jewish people around the world abstain from foods with leavening as the Jewish slaves in Egypt left in such a rush that they did not have time to let their breads proof and rise.

• Instead we eat Matzah - an unleavened bread made from special wheat and water with no time to leaven
• We also eat Charoset... a mixture of apples, wine, cinnamon and honey... chopped finely to remind us of the mortar with which the slaves made bricks to build the Egyptian Temples and Pyramids
• We eat Horseradish - Bitter Herbs - to remind us of the bitter lives that our ancestors led as slaves in Egypt
• We eat Eggs and Parsley - signs of spring - to show renewal of our People when we were led to the Promised Land
• We dip the Parsley in Salt Water - to acknowledge the tears of pain and suffering
• We lean on pillows while we eat because we were slaves then and did not have such luxuries...
• Did you know that the painting The Last Supper by Leonardo da Vinci was a Passover Seder (Meal)??

Now that you know a little about the holiday, think about your list of clients, contacts, etc... and send an ecard - or call and wish them a Happy Passover!

When you get asked to lunch or coffee... remember not to choose a place where there are too many leavened choices like pizza, or asian food... stick to some good simple fare like salads, baked potatoes and simple proteins and show your Jewish colleagues you understand that we all have our Faith and respect each other for it.