"I AM YOUR CUSTOMER"

Quite a few years ago I received a copy of "I AM YOUR CUSTOMER" in a class that I attended. I never knew who wrote it, however, it is a valid statement that could apply to any business. Without our customers we will not do business or make money to finance our livelihoods. I hope that by reprinting this it will help you focus on the customer. When we realize that we are all customers it even makes the perspective a little larger. You are either the customer or the business providing a service to the customer in every field of work out there. Enjoy!

I AM YOUR CUSTOMER

I am your customer. Satisfy my wants, add

personal attention and a friendly touch, and I

will become a walking advertisement for your

products and services. Ignore my wants,

show carelessness, inattention and poor manners,

and I will simply cease to exist as far as you

are concerned.

I am sophisticated -- much more so than I

was a few years ago. My needs are more complex.

I have grown accustomed to better things. I have

money to spend. My ego needs the nourishment

of a friendly, personal greeting from you. It is

important to me that you appreciate my business.

After all, when I buy your products and services,

my money is feeding you.

I am a perfectionist. I want the best I can get

for the money I spend. When I am dissatisfied,

then take heed. The source of my discontent lies

in something you, or the products you sell, have

failed to do. Find that source and eliminate it,

or you will lose my business and that of all my

friends as well; for when I criticize your products

or services, I will talk to anyone who will listen.

I am fickle. Other businesses continually

beckon to me with offers of "more for my money."

To keep my business, you must prove to me again

and again that I have made a wise choice in

selecting you and your products and services

above all others.

AUTHOR UNKNOWN