Brandon Florida Real Estate - For Sale By Owner Marketing Tips

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FOR SALE BY OWNER MARKETING TIPS

Even though the National Association of Realtors tell us most For Sale By Owner (FSBO) properties will eventually list their property with a Realtor, homeowners continue to try to sell their homes on their own. The reason they usually switch to a Realtor is because most homeowners have regular jobs and lives and don't have the time to properly market the home for sale. They soon realize that very few buyers (if any) are coming to see their home and those that do never come back. The reason why is that most homeowners believe if they put a sign up in their yard, the home will sell. They overestimate how many people actually drive into their neighborhood and by their house and really do care about price. The fact is most buyers who are looking to purchase a home are working with or through a Realtor and the Realtor advises them on current market values. When Realtors search for homes for buyers, they generally look in the MLS system since it is a massive database, easily sorted by criteria determined specifically by the buyer.

As a FSBO seller, you will be at a disadvantage because you won't be able to "market" to the agents looking for their buyers because you won't have the home listed in the MLS, so buyers agents who aren't acutely familiar with your neighborhood and house will never know it's for sale. Despite all of these reasons to not sell your home yourself, if you still decide to try to do it, here are some tips for you:

• Make necessary repairs
• Clean the house to make it look and smell like a model home
• Reduce clutter and put personal photos away
• Take quality pictures of the home including front, back and interior shots
• Put up signs on the front lawn and the back area if potential buyers can view it from the back.
• Print flyers including all pertinant information about the home and quality pictures
• Put flyers in a display box near the sign in the yard
• Post your home on free internet real estate sites
• Send flyers or postcards to as many neighbors and/or real estate agents nearby
• Hold open houses on as many weekends as you can
• Invite Realtors over to your home to preveiw it (if you aren't offering any commission to buyers agents, don't bother with this step as there would be no reason for them to bring buyers to your home)
• Send an email campaign with photos and information about the house
• Place ads in newspapers, magazines and any other printed media in your area

It is important to understand that doing all of these things take quite a bit of time. The best way to sell your home is to have a Realtor market your home to not only the public, but all the other agents who have buyers just waiting to buy.

If you have any questions about selling your house or are interested in buying a home, call or email me.

(813) 846-9190 Randy@TampaHouseMan.com

www.TampaHouseMan.com

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