OH, TO BE A REAL ESTATE CROWD PLEASER!

On a recent SouthWest Air flight to a Who's Who In Luxury Real Estate conference in Las Vegas, I read story about a man with a profession I never knew existed. Cameron Hughes is a professional crowd pleaser who literally makes a living by getting spectators out of their seats. Hired by team managers, Cameron describes himself as a Fan Gladiator. He works to win crowds by giving the something they've never seen before.

Cameron created his role as pressure grew in the pro sports arena to generate value for fans in the experience at the game regardless of the outcome. Cameron makes fans feel excited and connected to the entire entertainment experience and uses his position to raise funds for Breast Cancer Research in dedication to his Mum.

It occurs to me that as a real estate professional, you and I also need to be an accomplished crowd pleaser. Not that anyone is going to jump up and scream "Dee-Fense" at the average showing, but you do have an audience to excite when you open the door.

First, there is the potential buyer and maybe their entire family, business manager, friends, etc. Then you have the co-operating broker whose impression is also very important to help create the value of your listing and provide that endorsement at the end of the day. So, each and every showing is an opportunity to win over the crowd.

As always, you only have one opportunity to create that first impression. Just like Cameron prepares to stand up with his cheers, t-shirts and amazing energy it is our responsibility to be prepared with professional sales materials, floor plans and market data. Who wants to go out into the crowd without the right gear?

It is not as though the crowd will go wild upon achieving a sales contract. However, you can certainly expect some excitement from the buyer, seller and their supporting brokers. That is so worth a cheer and a round of applause. Lots of luck and much appreciation to all the real estate crowd pleasers and the sellers and buyers creating all the excitement in this challenging market.