Analytics Maniac

ANALYTICS MANIAC

With all the different ways to build websites and post in various Places, Like Active Rain. Are you Like me and have become an analytics Maniac? Man I can't seem to get enough, at first it started after I built my own Wordpress site.

By Using Google Analytics in place and seeing which ads were getting the most hits or which banners were working better. Now that I know how automaticaly Post to all my Social Networks, Now its to see Which ones send me the most traffic or on my link referral accounts which ones talk smack and which ones actually produce. Now I finally figured out how to track My craigslist ads free without using Google analytics and Almost in Real Time. With all of these ways to look at what s producing and whats not its kind of an obsession. An Obsession that I could Hire a Team to do full Time.

There are analytics on everything now and its awesome the power to know what works and what doesn't. The power to not waist time and money on things that are useless. If your not using analytics these days then chances are you were like I was and waisted hundreds of dollars on things like PPC(pay per clicks). Adwords Which I use the most provides me with detailed information on what ads are getting more clicks or which keywords are, 1 costing me to much or 2 Not Producing at all.

Youtube has had analytics for a While now but I never really look at them till recently and Wow what you can get to know about who is watching your videos. You can Learn What age they are, where their from, Even if the majority of who is watching your video is male or female. Youtube is a wonderful Platform to use and its like second in the search engine ranking. But not only that they have introduced video promotions through your adwords account. Now you can promote your video everywhere. And then gather Analytics on those ads to figure out what video styles work the best and convert your Sales. Which Brings me to my next point, If you are marketing online the most important thing is, What? SALES. Numbers and graphs are impressive when I first started using Adwords, I was so excited to check the analytics to see how many people clicked on my one AWESOME ad. I woke up the next morning fired up the Laptop and found a massive amount of numbers on my one ad that I had running, I think I had Like over 60,000 impressions and 250 clicks. I was amazed, I thought to myself, man I going to be raking it in Now. With all these people going to my site, I'm gonna have a ton of Leads to work this week. Man I may even Have a million dollar week.

BUT ( i wish i had the sound for the price is right loser sound) and thats a BIG BUT What I found out very quickly was all these people coming to my site does not mean a conversion which of course does not mean a Lead and does not mean a sale. I felt as if I were in the middle of an ocean and the wind had just been taking out of my sail or my sales LOL. This was a big leason I had to learn, See not only did I not convert anything out of all these impressions and clicks, But I paid alot of money. I had my CPC( cost per click) way to high and my daily budget was to high which resulted in yeah a ton of people but nothing coming back.

What did I do wrong I thought? Thats when I was introduce to the world of analytics. What the analytics showed me was that, First off the ad that I was running was for short sale service in my area. And come to find Out I was getting clicks from all over the world and of course all over the U.S. Huge Rookie mistake. and this is just one example of many that cost me time money and sales. So if your Not tapped into the analytics frenzy then I would definitely suggest you do.

If anyone has any Questions about how they Market better online, or how to use analytics and so forth. Feel free to ask I would be more than willing to give you half a secret.

Just kidding Ask and you shall Receive...

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