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Make Your Listings More Informative!

There are a couple of questions I get from almost every buyer when they are looking at a listing online. Most of the time, the only way to answer these questions is to go out and see the property. The thing is, it would not be that hard for the listing agent to put this information in the listing!

For example...

  1. Does this house have a fence? If the property has a fenced yard, take a picture of it and put it in the MLS.
  2. Do you have more pictures? I know that each board is different, but in NE Florida, you can put something like 50 pictures up with each listing for no extra fee. If an agent cares about selling a home, especially a short sale, they need to put lots of pictures. As a buyer's agent, I look at pictures before I decide to preview a house, which I do before I decide to take a buyer out.
  3. What's the status of the short sale? I know that this can be a touchy subject to address in the listing, but if there has been a BPO, or any kind of update on the file, this would really help encourage more showings. I really hesitate to show property to a buyer when I'm not sure of the listing agent's experience with short sales.

As a buyer's agent, I screen property in a couple of different ways before I show it to a buyer. It'd be really helpful if listing agents put a little extra effort into making their listings easy to use for us buyer's agents.

Best Regards,

Melissa Tolson, the Landry Team

Posted Tuesday Jun 09