Words from Zillow Co Founder Lloyd Frink

Here's an excerpt (with link to entire letter) from an open letter by Lloyd Frink, President of Zillow:

For Tech-Savvy Consumers, Real Estate Agents are Still the Experts

Despite the number of websites that now offer consumers never-ending information, traditionally only available through agents, most consumers still-and should-prefer to bring in a professional if they're serious about transacting.

Back? Me again. The main takeaway for me was that an informed consumer is easier to help. For those scared that they'll no longer need your service, remember: you're a trained and qualified professional who has been working in the sector for years. It would take just as long for a buyer or seller to gain as much know-how as you.

What this translates into is that you'll spend less time teaching a client and immediantly start working towards end goals. This allows you to take on more clients and make more money.

Sites like Zillow are here to stay. Let's use them to our advantage.