Sometimes The Question is Tougher Than the Answer.

Why are some Real Estate Professionals finding Success, and Others are Leaving the Industry? I believe it's the inability to change. The Real Estate industry has changed greatly since I entered the profession seven years ago. Also in the last year. I was taught that the industry runs in cycles and every trend will repeat itself. So, if you hold out long enough, your comfort zone will return in time. That's what the seasoned veterans always repeated.

I feel that some of that philosophy is true, but the core of the industry is changing as the world around us changes. The federal government is now looking at bailing out newspapers. Weather you feel it's about controlling propaganda or the theory of "Too Big To Fail", the fact is, print media is dead. Reports vary, over 55% of American households to 90% of American household have computers in my research. Why read a newspaper? Who has the time. With a computer you enter a topic and instantaneously you have the information. This has been the most dramatic change in the Real Estate Industry.

It's up to almost 90% of potential home buyers start their home search on line. They also search their Realtors online. If Real Estate is your profession, and you don't have a web presence, you will not last long in this industry.

A large part of the industry here in Kissimmee and Saint Cloud Florida are distressed properties. No, that does not mean homes that are falling down. It means Short Sales and Bank Owned Properties. Two out of every three homes sold are currently Bank Owned Properties. 42% of active listings are Short Sales. 8% of active listings in the county are Bank Owned Properties. That's down from around 30%.

These are the trends that will be in this market place for the next few years. Consumers, you know, the people who 90% of them search the Internet for their next home or investment are looking for a rock bottom deal. If you are not there to provide information at their convenience, you of no use.

The Internet is a great tool for consumers, but equally as effect on getting your message out. You message can be customized to a specific audience as well as to the broad masses. Learn about the power of Internet Marketing if you want your career to continue to grow in any Real Estate Market. It's easy to learn and the information is out there. Be a consumer and start your search today!

Mark Horan

"The Resident Chef"

Broker

Resident Team Realty, LLC

Phone: 407-301-0312 Fax: 407-426-1101

Email: ResidentTeamRealty@yahoo.com

Website: www.ResidentTeam.com