Florida Mortgage | The Lending Crisis and Advertising

Right now, pretty much anyone in Residential Lending is on the hot seat.  Government Oversight is the demand du jour to rectify the problems in the current economy.  The problem is that there is no fixing the people that are already hurt in their credit... and there is a Teflon sheen on many of the worst culprits out there.

Sure ... there are bad loan officers and horrible mortgage brokers whose avarice led them to put people in a bad scenario and that makes for great headlines.  The biggest advertisers of bad loan programs are still untouched in the media!  Maybe because the media can't afford to lose the ad revenue from Quicken Loans, LendingTree and DiTech.com.

For more detail on this issue, read on via this link: Advertising’s role in the current lending crisis