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Home Home Staging Statistics

Home Staging Statistics

Home Staging Statistics

How do you handle a tough real estate market; by making your listing stand out! One of the best ways to make your listing appealing is by staging to sell. Please remember that only 10% of buyer's can visualize their belongings in an empty room. Staging takes the guess work out for the buyer and allows them to fall in love with the space. Less time on the market typically means a higher asking price and less carrying costs for the homeowner.

See the information below on how staging your listings can give you an advantage over the competition;
  • National Association of Realtor staging statistics
  • Real Estate Staging Association staging calculator
  • HSDPros "Key room staging package for vacant homes"

RESA Chart

How much money could you save by staging your home before listing?

The Real Estate Staging Association® (RESA®) study shows 97 homeowners had their property on the market on average of 181 days before they decided to stage. 181 days = 6 months!!!


Those same homes were staged and sold in 60 days on average after staging. This is 67% less time on the market. This is 4 months less time on the market.


As an example, using this formula you can determine approximately how much money you will continue to spend while your home is on the market un-staged.


If your mortgage is : $1800.00
If your direct expenses are: $300.00
Total carrying cost per month: $2,100.00


Our study shows home owners had their property on the market for an average of 9 months.


$2,100.00 X 6 months = $12,600.00 in expenses.


Had those homeowners staged first, their time on market would have been cut by 120 days on average (4 months). $2,100.00 x 4 months= $8,400.00

Staging their homes first would have saved them $ 8,400.00.

These numbers are all relative to individual mortgage and expenses. Use this simple formula to determine how much you will save by staging your home or listing before putting it on the market:


Mortgage + expenses (utilities etc.) = Monthly expenses
Monthly expenses X 6 months (avg. time un-staged) = Cost to list house un-staged


Savings: Expenses x 4 months (average time on market reduced) - staging fee = Savings if you stage your house first!


** If you have a price reduction you can also add that into the loss you are taking by listing a property un-staged

Key Room Staging Package

  • Living room: Sofa and/or loveseat/chairs, coffee table, end tables, lamps, accessories.
  • Dining room: Table, four chairs, place settings, accessories.
  • Kitchen: Stage kitchen with accessories
  • Master bedroom: Queen size bed, two nightstands, dresser or chest-of-drawers, lamps, bedding, art and accessories.
  • Master bathroom: Stage bathroom with accessories.
  • Master closet: Stage closet with accessories.

Accessory items include (but are not limited to): Rugs, wall art, mirrors, plants or trees, table settings, prop plasma TV's, kitchen accessories, etc.

Quote includes: All fees for staging services; two months furniture, art and accessory rental; one-time delivery/removal fee and post stage marketing.

Investment: $1,995.00

All of our packages include our exclusive post stage marketing of the home with:

  • Professional online slide show
  • Online flyer posted on all the major search engines (Google, Trulia, Zillow, etc.)
  • HSD Pros "Sight, Sound, and Smell" with soft music, aromatherapy, and of course the visual appeal of your newly staged home.
Posted Wednesday Sep 21