DAVIDSON REALTY AGENTS REACH THEIR “PEAK” WITH NEW TRAINING PROGRAM

Rumor has it that there is a new training program, which all of the Jacksonville and St. Augustine real estate pros are using; it is called Peak Producers. This new program was developed by Buffini & Company, which is a leading real estate sales training and consulting firm.

Sherry Davidson, President of Davidson Realty, is a certified Buffini & Company Mentor and has implemented Peak Producers at Davidson Realty. Her comment on the intensive two-day training was, “Davidson Realty is committed to providing ongoing training and professional development opportunities to our Realtors. The Buffini & Company program is one of the best I’ve seen to generate leads and boost business.” The core purpose behind Peak Producers is to explain the four market conditions, which realtors face with buyers. It teaches realtors seven types of negotiation skills, and how to develop daily habits, attitude and the skills necessary to become a peak performer. One of Davidson Realty’s St. Augustine Realtors, Mirtha Barzaga is a firm believer in the program. She stated, “Buffini & Company is one of the most highly regarded sales training firms in our industry, and I’m looking forward to their tips for fine tuning my sales and marketing skills.” Mirtha must be taking the training to heart, because she had over $4 million is closings in 2011 and over $6 million in sales

Davidson Realty strives to stay on the innovative edge of real estate in todays’ market, which has led them to be among the top 10 real estate agencies in the Jacksonville and St. Augustine area. Besides being one of the fastest growing companies in northeast Florida, it has also been named one of the “Best Places to Work” for the past seven years. The company emphasizes a commitment to provide its real estate professionals with the tools necessary to build their business with training, support, and marketing assistance. Suzy Evans, one of Davidson Realty’s top producers with over $7.5 million sold and $6.9 million in closings during 2011, commented “One of the reasons I chose Davidson Realty over other real estate firms was for the extensive training opportunities, and the sales and marketing support they provide their realtors.”

For more information about joining the Davidson Realty team and a career in real estate, contact Sherry Davidson at (904) 940-5000.