Are you sick about hearing that price is the only thing that matters?

Are you sick about hearing that price is the only thing that matters? Well ... get used to it and get realistic if you truly want to sell in this market. I'll tell you what's not working is gimmicks. I see agents and sellers over and over again try to offer everything they can throw at the buyers and buyer's agents. Things like cars, boats, furniture, golf memberships, commission bonuses to the buyers agents and the list goes on and on. I see these homes expire off the market day in and day out while other homes the same subdivision sell right away. I've always built a solidreal estate business picking up these listings once they expire from other agents. I don't think we'll see a shortage of these homes coming off the market any time soon. I'm see about 40-75 properties expire off the market every day. Can you guess what the common theme is with the homes that are selling  --- They are priced right.

We are seeing a tremendous surge in the Naples, BonitaSprings, Estero, and Fort Myers real estate market. Buyers are looking for the deals in the various markets and subdivisions throughout Lee and Collier County. These deals are going fast. Analysts have stressed that we won't see a surge until the bottom has been met. Hopefully we're on our way back. Things are fickle right now so this could change at a moments notice. The majority of the homes that are selling today are the ones that are priced near the values we saw in 2003 and early 2004.

The message I'm truly trying to convey is the buyers haven't disappeared.  They are just getting smarter and more cautious when buying in Southwest Florida. They also have the ability to do a ton of research on their own through the Internet. We aren't the information gatekeepers anymore. We have to look at ourselves as agents as the area experts, marketing specialists and master negotiators